Performance marketing for businesses that measure every dollar

We plan, launch and scale your Google & Meta Ads, produce the creatives and set up the
tracking — one team accountable for your leads, sales and ROAS

Want more details?

/ ABOUT ROIBOY

We are team of experts, offering a full range of digital marketing services

Online marketing agency led by experts, driven by data. Focused on results

200+
brands grown
$44M+
ad spend managed
12 years
in performance marketing
64%
clients stay 12+ months

/ OUR SERVICES

Four ways we grow your revenue

Strategy, media, creative and measurement — built to work as one system, not four separate vendors.

START HERE

Free Growth Audit

We review your Google Ads, Meta Ads and GA4 setup and show where your budget leaks and what to fix first.

Account and tracking audit
Wasted spend estimate
90-day growth plan
Get my free audit →
Delivered in 5 business days

Online marketing strategy

— Market, audience and demand research
— Competition study
— Hand-picking of marketing and promotional channels
— Budget planning for optimal efficiency
— Development of initial creative assets and content.of marketing and promotional channels
— Budget planning for optimal efficiency
— Development of initial creative assets and content

Web analytics

— Comprehensive setup of goals and metrics in Google Analytics 4 / Google Tag Manager
— Creation of sales funnels to optimize lead generation
— Setting up data transfer in e-commerce and end-to- end analytics
— Creating dashboards in Google Data Studio, Power BI & Supermetrix
— Providing recommendations on UI / UX based on the site traffic analysis

Search ads

— Search query research in Google, Apple ads, Yahoo, Bingi
— Deep keyword research
— Search query segmentation and prioritization
— Search and display ads development, testing and optimization

Social media ads

— We cover all popular socialplatforms : Facebook, Instagram, TikTok, LinkedIn, Twitter
— Deep research and detailed segmentation of keyword-based audiences
— Thorough testing and optimization of key-messaging and triggers in paid ads
— Retargeting audience setup and efficiency testing
— Funneling on CPA basis

Google display network

— Audience matching and testing for the best efficiency;
— Elaborate storytelling in remarketing campaigns;
— Onsite behavioral audience setup;
— Development of static and animated banners for max reach;
— Testing and analysis of creative assets.

Video promotion

— Pre shooting consultations
— Video adaptation (editing and post-production)
— We work with all popular platforms (YouTube, Facebook & Instagram)
— Optimizing video content for growth in YouTube SERPs
— Creation and integrated development of video channels on YouTube

Mobile app promotion

— Providing recommendations to developers for implementing metrics
— Analytics setup for conversion and setup analysis
— Work with databases and the creation of special audiences
‍— Adaptation of creative materials exclusively for mobile promotion;
— Optimization of advertising campaigns for better cost-efficiency

01

Growth Strategy

Know where every dollar should go before you spend it.

  • Market, competitor and demand research
  • Unit economics: target CAC, CPL, ROAS and LTV
  • Channel mix, media plan and budget forecast
  • 90-day roadmap with clear KPIs
Plan my growth →
02

Paid Media

Google and Meta campaigns built to scale profitably.

  • Google Ads: Search, Performance Max, Demand Gen, YouTube
  • Meta Ads: Advantage+, lead forms, retargeting
  • TikTok and LinkedIn when they fit your audience
  • App campaigns for installs and in-app revenue
  • ChatGPT Ads: reach buyers in AI conversations
Scale my ads →
03

Performance Creative

Ads that stop the scroll and convert.

  • Creative strategy: hooks, angles, messaging
  • Static, motion and UGC-style video
  • Structured creative testing every month
  • Creative analytics: what works and why
Refresh my creatives →
04

Tracking and Measurement

See what really drives sales — not just clicks.

  • GA4, GTM and server-side tracking
  • Meta CAPI, Enhanced Conversions, Consent Mode v2
  • CRM offline conversion import
  • Looker Studio dashboards and daily AI-powered reports
  • Incrementality and lift tests
Fix my tracking →

/ OUR CLIENTS

Antonina Krolyvets

CEO at Bunny nails, Bunny academy

We've been together for 4 years, starting in a difficult period right after the first lockdown. We were in desperate need of clients to keep our team and business afloat. Over these 4 years, we've faced so many crises and challenges that it's impossible to count them all.
We've faced all these challenges together. When you go to a contractor, you expect them to work like a contractor. But we got a partner. Roy Boy is a partner who adapts to market changes with us, creatively selects implementation strategies, and walks with us toward the desired outcome. Over these 4 years, we've repeatedly addressed lead generation for several of our projects, products, and target audiences. The most important thing for us is the sense of partnership. Knowing that your results are interconnected and that you strengthen each other is invaluable.

Valeria Tymotievych

CEO at Volta

We are greatly impressed with working with RoiBoy - their team always demonstrates deep strategic insight into the task and offers precise solutions and tools tailored to it. In one of the projects, during the audit process, the RoiBoy team discovered significant errors made by the previous contractor, which resulted in a massive budget loss. I can confidently say that these guys are the best in their field in terms of understanding technology and the effectiveness of promotion. 10/10!

Sofia Rozhko

CEO at The body school

Working with the agency helped us increase lead generation and discover new channels for effectively communicating our product.

/ CONTACT

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Viktor Kinshov

CEO
v.kinshov@roiboy.agency